The storm hits.
The phone rings.
We build the systems that win the season: the website that captures the storm-damage lead, the routing that catches the after-hours inspection request, the marketing that turns the inspection into a signed contract.
The reality for roofing operators
The tickets are big.
The window is small.
Every storm is a deadline.
When hail rolls through, every roofer in the metro gets the same call volume, for 72 hours. The roofer with the fastest answer rate, the clearest insurance-claim flow, and the best Google ranking captures the season's revenue. Everyone else picks up scraps.
A lost lead is a $20,000 lost lead.
The economics aren't HVAC. A homeowner who was going to do a full replacement and ghosted to your competitor isn't a $400 callback; they're $20k+ in margin walking down the street. Most roofing sites bleed leads through dead chat, slow form responses, and contact forms with no clear next step.
Insurance claims are a sales motion most sites ignore.
Most roofing customers come in after a storm with insurance involvement. The site that explains the claim process, walks the homeowner through what to expect, and signals that you handle claims, wins. The site that just says 'request a quote' loses to the one that already taught the homeowner what they didn't know.
Most agencies sell roofing operators a website. We build the system that wins the storm.
Start with the website
What a roofing website actually has to do.
A pretty site is the bare minimum. The site we build pays for itself in the first storm.
Storm-mode response
When hail hits, the site flags storm response capacity by neighborhood. 'Same-week inspections in [area].' Homeowners know you're available before they call the next listing.
Insurance claim flow that explains itself
A walk-through of the claim process: adjuster, deductible, supplement. The homeowner who doesn't understand insurance becomes the homeowner who closes. Make the website do the educating your sales rep is doing on the phone.
Real photos of real roofs
Stock photos of pristine asphalt shingles don't sell jobs. Photos of the actual replacement you did last week do. We help you stage and shoot, or work with what you have.
Material-specific pages
Asphalt shingle, metal, tile, flat, slate. Different ticket sizes, different sales cycles, different keyword targets. The site routes them to the right page with the right pricing context.
Service-area pages by neighborhood
A page per neighborhood or storm-affected zip. Same template, real local content. This is how you rank for 'roofer in [neighborhood]' instead of competing only on the brand name.
Lead routing under 60 seconds
Inspection request hits the sales rep's phone in real time. After-hours? On-call rotation. The first 30 minutes after a homeowner submits an inspection request determines who gets the contract.
Beyond the site
Where else avēvue plugs in.
Be the first roofer Google shows after the storm.
Local SEO, Google Business Profile, AI search visibility on ChatGPT and Perplexity. Storm season is won at the top of the map pack, and now in the AI Overview that sits above it. We make sure you're in both, in every neighborhood you serve.
How we do searchStop losing the inspection request.
Lead routing automation that takes a 9pm storm-damage form fill and turns it into a text on the on-call rep's phone in under a minute. Missed-call SMS follow-up, voicemail transcription, chat that never goes silent.
Marketing & automationTurn the inspection into the contract.
Email and SMS flows that walk the homeowner from inspection → estimate → close. Reminders for the homeowner still gathering quotes. Automated check-ins through the post-storm waiting period. The follow-up that wins the deal nobody else stayed in touch on.
Marketing that compoundsWhat it looks like
From kickoff to live site.
Week 1
Audit & strategy
We look at your current site, your inspection-to-close flow, your Google profile, your reviews, your insurance claim positioning, and your top three local competitors. You get a one-page plan.
Week 2
Design
Mobile-first wireframes built around the inspection request CTA. Material pages, neighborhood pages, insurance flow, all designed before code.
Week 3
Build
Site goes into staging. Lead routing wired to your sales team. Storm-mode toggle ready for the next event. Tested on real phones in real conditions.
Week 4
Launch
DNS cutover, monitoring on, analytics live. We stay on call through the first weekend so the first inspection request doesn't get lost.
Who this is for
- 5–50 truck roofing companies looking to scale
- Storm-chasing or insurance-focused operators
- Companies running residential + commercial
- Operators ready to grow beyond word-of-mouth and door-knocking
Who this isn't
- One-truck operators not ready to invest
- Anyone shopping a $500/month 'roofing leads' package
- Operators not yet decided on residential vs commercial focus
We do bespoke work, and we're selective about it. That's the value.
Let's build
the system that wins the storm.
Tell us about your shop. We'll come back with a plan, not a pitch deck.