Same brand.
Sharper site.
A redesign for the firm that already has a name, a client list, and a story. We sharpen what you have: same identity, smarter system, scoped to the surface area worth touching.
Starting from a blank page? See web design & development →
When a redesign makes sense
Three signs the site
has fallen behind.
The site doesn't match the business anymore.
You launched five years ago. New partners, new practice areas, a different client. The site is still talking about the firm you used to be. Visitors land on a page that misrepresents the work, and they bounce before they ever see what you actually do now.
The CMS is fighting you.
Every content update routes through a developer. Every new page is a ticket. The person you hired to do marketing can't actually do marketing because the platform won't let them. The CMS you picked when you were small isn't the one that fits where you are now.
The site is leaking trust.
Slow load times. Broken links. A blog that stopped in 2023. A contact form that doesn't send. Each one is small. Together they tell a visitor 'this team doesn't pay attention to detail.' That is the opposite of what a professional firm needs to be saying.
A redesign isn't a brand campaign. It's a maintenance investment with a design layer on top. Done right, it pays for itself in trust, conversions, and the hours your team gets back.
What's included
What a redesign covers.
Scope flexes by site, but most engagements pull from this list. We agree on what's in and out before the design starts.
Visual & brand refresh
Modernized layouts, typography, color application, and component design, without rebuilding the brand. Same identity, sharper execution.
Information architecture overhaul
Site map audit, page consolidation, navigation rework. The structure visitors expect now, not the one that made sense at launch.
New page templates
Templates for the services, sectors, team members, case studies, and resources you've added since launch: designed once, reusable forever.
Performance & accessibility recovery
Core Web Vitals, image optimization, font loading, keyboard navigation, screen reader pass. The technical hygiene that's quietly costing you rankings and credibility.
CMS migration or upgrade
WordPress to Webflow, Squarespace to Next.js, custom to managed, or just a major version upgrade on what you have. We pick the platform that fits the team using it.
SEO continuity
Redirect mapping, schema, canonical and meta cleanup, Google Search Console handoff. The rankings you've earned don't reset because the site got prettier.
Modernized integrations
Reconnect or replace CRM, scheduling, analytics, email, and forms. Phase out the third-party widgets the old site was duct-taped to.
AI search visibility
Structured data, content patterns, and discoverability tuning so ChatGPT, Perplexity, and Google AI Overviews can answer questions about you correctly.
What it isn't
Honest about scope.
A redesign is a focused project, not a catch-all. If what you actually need is one of these, we'll say so up front.
Full brand re-identity
New logo, new name, new positioning: that's a brand engagement. We can recommend partners or scope it separately.
Net-new product or e-commerce build
Building from scratch is a different scope.
Web design & development →How it runs
Audit first.
Then design. Then build.
Week 1
Audit
We look at the current site, the analytics, the CMS, the content, the conversion paths, and the brand. You get a one-page report: what to fix, what to leave alone, what's actually broken vs. what just feels old.
Week 2
Scope
Based on the audit, we agree on surface area. Which pages get rebuilt. Which get refreshed. Which stay. Which integrations get touched. The scope is the price.
Weeks 3–5
Build
Design and development in parallel. Real layouts with your content, not stock placeholders. Staging environment from day one so your team can see and react as we go.
Week 6
Cutover
DNS, redirects, analytics handoff. We watch the first week for ranking shifts, broken links, anything weird. You get the keys clean.
Who this is for
- Established firms with a real brand and a site that no longer represents it
- Companies post-rebrand who didn't refresh the web at the same time
- Operators on a CMS that's quietly holding the team back
- Sites underperforming on Core Web Vitals, accessibility, or search
- Independent law, dental, financial, architecture, or consulting firms
Who this isn't
- Pre-launch companies with no existing site
- Anyone whose brand identity is the actual problem
- Operators shopping a $999 'WordPress facelift'
We do bespoke work, and we're selective about it. That's the value.
Same brand.
Sharper site.
Tell us about your firm and your current site. We'll come back with an audit, not a pitch deck.